Duke Forward
IDEAS THAT MOVE THE WORLD FORWARD
Duke Forward, the largest fundraising campaign in Duke University history, concluded by raising $3.85 billion over seven years. To raise that kind of cash, it took hundreds of events spanning the country and across the pond. We used every tool in the marketing bag to get alumni excited and motivated to attend and give – and boy did they give. It allowed me to create in every format, and work with talented strategists to get the right stories in front of the right people at the right time.